Our take on HeyGen
HeyGen is built around one idea: paste in a script and get a video where an AI avatar speaks it. You can pick from stock avatars, or build a custom avatar from your own footage on higher plans, then add backgrounds, captions and a voice.
It also handles video translation, re-voicing an existing video in another language with lip movements matched to the new audio. For creators that makes it useful for explainers, intros and localized versions of videos you already made.
Where it fits best
- Presenter-led explainer or tutorial videos without filming
- A recurring on-screen host for a faceless channel
- Translating existing videos into other languages
- Training, onboarding and product walkthrough videos
Getting started
- Start on the free plan and generate a short test video from a script
- Try a stock avatar first, then compare it with a custom avatar of yourself if you need one
- Check how many credits a minute of video uses on the avatar model you prefer
- Add captions and a background, then export and review the video before publishing
Pricing
HeyGen has a free plan for testing and paid plans with a monthly credit allowance that covers video generation, translation and other AI features. Newer, more realistic avatar models use more credits per minute than older ones, and custom avatars are limited by plan. Check the current pricing page for limits.
Who should skip it
Skip it if you only need audio narration, or if your audience expects a real person on camera. Viewers can often tell a presenter is an AI avatar, so disclose it where appropriate.
Alternatives to consider
- Descript: if you would rather edit real footage by editing the transcript
- ElevenLabs: if you only need the voice, not an on-screen avatar
The verdict
A strong pick for creators who want a presenter on screen without being on camera. Test your exact use case on the free plan and keep an eye on credit usage.
