Kit (formerly ConvertKit) and MailerLite are both approachable email platforms with forms, landing pages and automations. Kit is shaped around creators who sell to their audience. MailerLite is a simpler, general-purpose tool.
Written October 2026. Prices and features change, so confirm on each vendor's site.
The short answer
| Feature | Kit | MailerLite |
|---|---|---|
| Category | Email & newsletters | Email & newsletters |
| Best for | Creators selling digital products, courses or a paid audience | Small businesses and creators who want straightforward email without complexity |
| Pricing | Kit has a free plan to get started, with paid plans that scale by subscriber count and unlock more automation and other features. Check the current pricing page for limits. | MailerLite offers a free plan for small lists and paid plans that scale mainly by subscriber count and features. Check the current pricing page for limits and what each plan unlocks. |
| Keep in mind | Plan limits and included features change, so check them before you migrate a list. | Free-plan limits and feature access change, so check what is included before you build around it. |
| Skip it if | Skip it if you want a built-in ad network and heavy newsletter growth tooling, or if you need full course hosting and funnel building in the same tool. | Skip it if you need advanced creator commerce, ad-network monetization or heavy segmentation from day one. |
| Why people pick it |
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Categories: Email & Newsletter Platforms and Email & Newsletter Platforms. Details come from our reviews of each tool.
Both cover the basics well. Kit's edge shows up when your business revolves around selling to subscribers; MailerLite's when you want less to learn.
Pricing scales by subscriber count on both. Compare current plans for your list size before moving.
The verdict
Kit if you sell to your audience, MailerLite if you want simple email.
Want the full write-up on each? Read our Kit review and MailerLite review.
Both have ways to start small. Check current plans and trials, then pick the one that matches the thing you are building.
Yes. ConvertKit rebranded as Kit.
Both support importing subscribers, but check each vendor's guide and confirm consent and deliverability steps before moving a list.
Possibly. The buttons use affiliate links, so we may earn a commission at no extra cost to you. It does not change the price you pay or which tool we say fits you.