beehiiv and Kit (formerly ConvertKit) both serve creators who email an audience. beehiiv is built around growing and monetizing a newsletter. Kit is built around automation and selling to your list.
Written October 2026. Prices and features change, so confirm on each vendor's site.
The short answer
| Feature | beehiiv | Kit |
|---|---|---|
| Category | Email & newsletters | Email & newsletters |
| Best for | Writers and media brands growing a paid or ad-supported newsletter | Creators selling digital products, courses or a paid audience |
| Pricing | beehiiv has a free plan for getting started, with paid tiers that scale by subscriber count and unlock features such as advanced growth tools, paid subscriptions and the ad network. Check their pricing page for current limits. | Kit has a free plan to get started, with paid plans that scale by subscriber count and unlock more automation and other features. Check the current pricing page for limits. |
| Keep in mind | Features and limits vary by plan; compare tiers before committing. | Plan limits and included features change, so check them before you migrate a list. |
| Skip it if | Skip it if you need complex e-commerce automations or course hosting alongside your emails; an all-in-one tool may fit better. | Skip it if you want a built-in ad network and heavy newsletter growth tooling, or if you need full course hosting and funnel building in the same tool. |
| Why people pick it |
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Categories: Email & Newsletter Platforms and Email & Newsletter Platforms. Details come from our reviews of each tool.
Think of beehiiv as a publishing platform and Kit as a creator email and commerce tool. Both can send a newsletter, but each shines at a different business model.
Both have had free plans with paid tiers that scale by subscriber count. Compare current limits before migrating a list.
The verdict
Newsletter-first and media-style: beehiiv. Product-first with automations: Kit.
Want the full write-up on each? Read our beehiiv review and Kit review.
Both have ways to start small. Check current plans and trials, then pick the one that matches the thing you are building.
Kit is built with selling to a list in mind, so it is the more natural fit for digital products.
beehiiv puts growth tools and monetization options such as ads at the center.
Possibly. The buttons use affiliate links, so we may earn a commission at no extra cost to you. It does not change the price you pay or which tool we say fits you.